As Labor Day is upon us and the there is only so much fretting one can do about the conundrum of white shoes after Labor Day, Shoelover has decided to philosophized about Shoelover's labors (over a vodka and orange juice at 10 am on a Saturday morning). As anyone who has ever done it knows, running a business of your own is one of the dumbest things greatest challenges you can undertake in life, although probably easier than maintaining a healthy marriage and avoiding the intake of copious amounts of alcohol, Valium, chocolate while getting a business up and running.
So Shoelover would like to share some thoughts on what Shoelover has learned over the past year:
-Write a short business plan, then expect every thing in that business plan to go wrong, then rewrite the business plan, cutting out all of the fluff and focus on picking out the critical factors that could kill your business and come up with ways of dealing with these issues before they arise. Trust Shoelover on this, even what you expect to be the most mundane and simple task can and will go wrong (see the IKEA catalog with the now famous IKEA dog for a prime example of this). Call this "school of thought" being pessimistically optimistic or optimistically pessimistic, let's go with pessimistically optimistic, it sounds better;
-In business, money will solve a lot, not all, but a lot of your problems. Whoever said that money can't buy happiness didn't run a business;
-Listen to your customers (shield your eyes from the blinding flash of the obvious). Your goal is to solve their problems. Lots of management gurus spout this mantra like it is some sort of revelation from god (maybe it is for large companies, but it is obvious for small businesses);
-At the risk of sounding cliche (and opening Shoelover up to some sort of copyright lawsuit), JUST DO IT, don't spend all your time thinking about "DOING IT" as if you were a teenage boy (that may have gone over some of your heads - or may just not be funny). Starting a business and being a responsible person may sometimes be mutually exclusive states. Sometimes the only way to success is pushing boundaries of reason and sensibility;
-Whenever there is a problem, it is your fault. No ifs, ands, ors about it,
-Invest in a lot of antiperspirant and/or deodorant. You are going to do a lot of sweating;
-Exercise; and
-Avoid drinking too much milk, it will make you gassy
xoxo
Shoelover
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