Here is the second part of our inteview with Niq from Sock Dreams.......you know where she actually answers the questions we sent her
1. Approximately how many pairs of socks have you sold since you started operating?
A. Billions & billions (in my best Carl Sagan voice). Okay, but seriously, many thousands, so many it is making my head hurt trying to pretend like I could actually calculate an estimate, next question please...
2. How do you select your inventory?
By quirky taste & intuition. Some of our best selections have been customer requests and suggestions.
3. What is the weirdest request you have gotten from a customer?
Hmmm, tough question, I don't have some of my older emails anymore because my email program crashed last year, but this is probably one of the silliest letters: I really lv socks. I adore the smell of cheese, especially when the socks have been worn for 2 weeks. They are just brill!!! I would just like to use this time to say I LOVE SMELLY SOCKS!! Is there something wrong with me? Yours truelly Cassie
4. How many times have people offered to buy your pre-worn socks?
At least a dozen times. When sales were super slow in the beginning I actually used to do it once in awhile, but the graphic letters of gratitude were too much for me so I stopped (Oh how Shoelover knows......).
5. Why do people always lose one sock in the dryer?
Where do they go? They get tired of being stepped on all the time & go somewhere far far away...
6. How many pair of socks do you inventory?
Is that how many do I have in inventory? If so, I'll never tell...
7. What business challenges keep you awake at night?
Do I have enough help and do I have enough work to keep my help busy has been a big one lately. I also worry over taxes, accounting, getting a new shopping cart that will make everyone happy and finding out how much that fancy new cart is going to cost me.
8. Were you ever a Suicide Girl?
No, but I am a member of Suicide Girls, though I haven't actually gone there to ogle in months. A former employee shot a set for them while employed by me though and lots of Suicide Girls
warm their toes in our socks (I've got the pictures to prove it;)
Phew, that wasn't so bad...